ALDO

During my tenure at Aldo, I steered the design direction by crafting captivating seasonal stories centered around trend-right footwear. Serving as the primary lead for women's design, I worked on seasonal global macro-trends, influencing styles, colors, prints, and materials. Leading a team of 8 designers, I not only set strategic objectives but also guided the daily design development process across diverse functional teams. Collaborating with the VP, Senior Directors, Line Managers, and internal creative services, I formed partnerships to construct and deliver a unified seasonal vision encompassing trends, colors, materials, leather, and concepts.

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ALDO Love Planet

The journey began in 2019 with the introduction of RPPL (pronounced Ripple), ALDO's inaugural sustainable shoe that made a significant impact in the market. This eco-conscious footwear featured sustainable foam insoles sourced from algae biomass and upper knit materials crafted entirely from 100% recycled plastic bottles. Building on this foundation, I played a pivotal role in expanding the Sustainable business by exploring and capitalizing on eco-friendly opportunities through exceptional design, color choices, and innovative material development.

Winter w/ Courtney Halverson (@prettylittlefawn)

ALDO Step Into Love

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ALDO X Collabs

Worked on several seasons of Aldo Collaborations. I was the lead on any Aldo Lab projects or collaborations that included Disney, Tezza, Rocky Barnes, and Instagram Influencers.